![]() “We saw immediate value in Mixpanel after trying and implementing it on our app. Mixpanel was selected as the primary data source for Kaplan Test Prep’s mobile app on iOS and Android, titled “Kaplan Mobile Prep.” But it wasn’t enough just for the test prep industry leader to create a mobile app: user analytics were needed in order to see the full picture of how students interacted with the platform’s content and other measures to evaluate student engagement. The Kaplan Test Prep team predicted that if they could reduce friction and maximize positive interactions on both Android and iOS – from the very beginning of a student’s selection of Kaplan Test Prep resources to the actual delivery of a student’s first assignment – students would keep coming back to the Kaplan Mobile Prep app. Still, when it comes to mobile experiences, many testing apps tend to miss the mark, frustrating students with clunky sign-in flows and confusing instructions. Smartphones play a huge role in the lives of the students who make up Kaplan’s target market, and, as a result, mobile learning has rapidly become the industry norm. Part of what has successfully differentiated Kaplan Test Prep’s Atom platform from other tools on the market is its product team’s deep investment in data, analytics, and the Atom platform mobile experience. The Kaplan Test Prep team currently utilizes their own proprietary “Atom” platform technology to serve materials to students, empower educators, and provide content creators with robust feedback on what is or isn’t working. To stay ahead of the hundreds of other online tests prep products available, Kaplan Test Prep, a clear leader in practice testing and tutoring for more than 100 standardized tests, works continuously to improve its digital practice environment. The pressure on students to perfect every aspect of their application has also intensified the competition in the private education industry. If an admissions officer scans a student’s application and sees a low score, it increases the chances that any student could end up in the reject pile, despite their other virtues. That makes standardized test scores even more critical. ![]() Higher education students in the United States have to battle it out for seats at prestigious institutions whose admission officers, out of necessity, move through applications very quickly – sometimes in eight minutes or less.
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